If you know Philippine radio, you probably know Mo Twister. Aside from ruling the FM waves, he’s the pioneer of Podcasting here in the republic via Good Times with Mo : THE PODCAST.
Fortunately for me, I was the one who made the logo for the pioneer, top-rated, and podcasting network that started it all – BATTLEAXE NETWORK.
BattleAxe is Mo’s beloved dog. Knowing how he’s just a doglover and even named the network after his dog, I thought a character/mascot type of brand was in order.
At first, I actually thought the dog was a pug. So I ended up making a pug sketch and rendition of the logo.
I needed to make it look cool, somehow fierce but friendly at the same time. So I took on the idea of a biker dog. It sounded suitable for a dog named “BattleAxe” – it just sounds like a badass dog, right? Look at that pug’s face! Nevertheless, the rendition would compensate and make it more friendly.
Anyway, Mo loved the idea, though he returned stating that his dog was in fact, Scottish Terrier. Back to the drawing board. Still took on the biker dog concept and implemented it into a new dog breed.
I still got a good idea and workflow on how this is going to be but something’s lacking…
That’s when Mo thought it would be better to finally have an axe present in the overall look resulting to a finished logo.
The BattleAxe Network currently holds 4 podcasts: Good Times with Mo: THE PODCAST, Good Times Acoustic, Geek Chorus, and Tropical Banter.
This logo has been updated.