Branding with Care

… says this cover on the Starbucks coffee cup. Inside you feel warm and cared for. Exactly how you should feel as you think ‘this is why I love Starbucks’.

Totally amused and amazed at how people with the right minds propelled this brand to become a home to so many people with the proper name recall being done by its barristas, or at the very least, how you’re on a 1st name basis with them by the time they call you for your cup.

Familiarity does wonders.