SM Mega Food Sale

SM Megamall Mega Food Sale

The project mainly involved a food map. Initially, the task is to produce custom food icons in vector to portray the food highlighted by participating brands during the event in SM Megamall. Some of the brands featured and created an icon with are Chatime, Subway, Pepper Lunch, KFC, Gelatissimo, Dulcinea, French Baker, Kichitora, and Yoshinoya

Custom Vector Food Icons

Some icons though, were decided to be unpublished, thus unused such as that of, but not limited to, Jamba Juice, Yabu, Sbarro, and White Hat

Unused vector food icons

The final output is a newspaper insert that would enable for people to carry out a map that would be their guide as they enter the huge mall and find their way to their desired eats. The food map was made up of colored pins to indicate which floor in the mall the stalls can be found, followed by the icons and names of the highlighted brands during the sale. At the back of the insert (the outer side) is where all the other participating brands can be found alongside their promo/offer for said event.

SM Mega Food Sale Newspaper Insert List of Mega Food Sale Participating Brands

Finally, each brand is made with its own image highlight for social media use.

Pepper Lunch individual image spotlight

Duclinea individual image spotlight

Kentucky Fried Chicken individual image spotlight

SM Mega Food Sale on Social Media

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About KEN

Hello! My name is Kenneth Tan aka "Ken Osh" KEN.ph serves as my online portfolio containing some of the visual and graphic work I've done.
I am a designer with a degree in Multimedia Arts, with specialization on Identity Design and Illustrations. Check my work, and drop me an email for inquiries and collaborations.