We’re all aware of how Malaysia Airlines had so much bad rep in the first half of the year covering two (2) unfortunate events tied up to its name. The first being the loss of Flight MH370, which up to now is still unsolved, and the shooting of Flight 17 in Ukrainian airspace – both costing more than 500 lives in total. Now it’s taking its toll.
Recent photos being tweeted shows the lack of heads in its flights, let alone the loss of lines in its check-in counters. People have also been tweeting how the airline has been bumping up their passengers to a free upgrade to business class, simply to keep their remaining passengers and invest more in terms of loyalty to the brand.
Have you seen the latest logo buzz in the industry? It’s Yahoo!’s newly unveiled logo which is much more ‘plain’ than how we used to know it.
Now in a word, it’s boring. Much more boring than how it used to be. Let’s all agree how Yahoo!’s former logo was more iconic. We’ve known it since the 90’s when we started learning about the internet and Google was still an unknown entity in the world wide web.
From a personal, visual, and graphic perspective, the logo change is unideal. Having worked on logos for quite a while, these visual elements are about identity and recognition and frankly, this is just another Y among the sea of sans-serif letters we always see. The original logo was more iconic. The playful “Y” was more friendly in every aspect. But the question comes to mind, must it be playful in the first place? What’s the core brand message it conveys anyway? Continue reading →
It’s been about 2 years since this concept was born – Wander Manila
Alongside good friend Ricky Baizas and other people from Drinking Digital, the concept was born and I actually already had a logo done back then. But as things got complicated and everybody else got busy, this project was set aside and left to be forgotten. Continue reading →
Currently working on a new BattleAxe Network web design considering how the current one is made to fit only 1 or 2 podcasts and if you’ve been visiting, it already has five (5)! Talk about progress of the pioneer podcasting network in the Philippines!
But before anything else, I managed to tweak BattleAxe a bit. Make it look more pro – cleaner, crisp, a custom typeface, better proportion, solid inking. Basically it’s pretty much the same, only improved. And here’s the final product. Hopefully we can develop a better brand for the network starting with this :)
As for the custom typeface, this is how I made it:
What do you guys think? I hope this’ll do great for the network and for its fans :)
I am known as Kenneth or Ken though I’m more used to the latter. I’ve always liked my name but I’ve never actually thought of making a good logo for it. Then along came this domain and blog and thought there really is a need to make one now.