Malaysia Airlines Tragedies and Brand Association Effects

We’re all aware of how Malaysia Airlines had so much bad rep in the first half of the year covering two (2) unfortunate events tied up to its name. The first being the loss of Flight MH370, which up to now is still unsolved, and the shooting of Flight 17 in Ukrainian airspace – both costing more than 500 lives in total. Now it’s taking its toll.

Recent photos being tweeted shows the lack of heads in its flights, let alone the loss of lines in its check-in counters. People have also been tweeting how the airline has been bumping up their passengers to a free upgrade to business class, simply to keep their remaining passengers and invest more in terms of loyalty to the brand.

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