As a designer residing in Manila, I am very much aware of the fact that the value for design locally won’t be as appreciated as it is abroad.
To be a lot more visual about it, check this short chart
Luckily, I’ve positioned myself well enough to be above average based on that chart. Nevertheless, I am pretty much concerned for the industry overall.
It’s all about putting out quality work for quality clients and establishing the most value you can put in yourself. I’ll try to help out and maybe cite a couple of things designers can do (not only locally) to help improve their stance as a designer who actually does the job done and ideally make a better living doing what you love doing.
The Department of Tourism recently released its newest attempt to uplift the tourism industry of the nation with the tagline “It’s More Fun in the Philippines”. A few minutes after its release, it got bashed for being a copycat of Switzerland’s campaign which ran 61 years back.
Design-wise, I think it’s a logo at par. The font, Harabara, is pretty much a free font online and further customization might have been more preferrable than simply having it stock. What I fancy about it is the woven banig texture though I personally would’ve made it uneven rather than boxed. What I don’t appreciate the most is the country’s color, which I think originates from nothing more than mere political motives.
I’m trying to assess the idea as much as possible from all points of view and frankly, I think the feature of the campaign being flexible enough to add virtually anything to it is a great plus. The witty use of photos and justifying it why it’s more fun in the Philippines is a clever idea, despite the alleged plagiarism over the ’51 campaign.
Though I think what’s gaining the hate over social media is the fact that it’s a campaign which resonates towards the Pilipinas Kay Ganda attempt. The idea of another copycat, yet from the same department, is annoying thought.
What’s worse is the released info of having spent P6.5M on the campaign. A lot simply did not like the idea of spending so much for something which ‘isn’t so unique’.
People claim that there really is no ‘original’ idea, but others reply that there’s a big difference between being inspired and being an identical copy.
Others defend this as no copycat work and more of a coincidence as well as a reality check that it IS indeed more fun in the Philippines and copyrights might already be dead anyway so let’s protect our own ass in this matter. But given the knowledge that there is practically the same worn out campaign made for the same purpose of tourism with another country, do you think this is worth P6.5M, paid by the your taxes? A question of creativity might even be at hand.
Either way, it’s up to the Filipinos if they really want to support, embrace, and live by this or not. That alongside DOT’s willingness to actually stand by what it started, and how well it could progress towards further branding, marketing, and improvement towards a successful tourism campaign.
Here’s an illustration pointed onto our political state here in the Philippines.
I honestly have grown sick seeing the yellow ribbon mainly because it now symbolizes a stubborn thought rather than the wonderful remnants of EDSA 1986.
I perfectly understand the color themes during the elections, but since it has been done with more than a year ago, shouldn’t it be that the one leading the nation attend and represent each and every color of this diverse society that is ours, instead of just blatantly wearing a single color because it appealed well enough 25 YEARS AGO?
Where is the unifying characteristic that a leader must possess in order for overall matter to progress?
If I change the colors of the sun and the three stars, the essence of what it stands for does not change, yes?
Hello! My name is Kenneth Tan aka "Ken Osh"
KEN.ph serves as my online portfolio containing some of the visual and graphic work I've done.
I am a designer with a degree in Multimedia Arts, with specialization on Identity Design and Illustrations.
Check my work, and drop me an email for inquiries and collaborations.