Have you seen the latest logo buzz in the industry? It’s Yahoo!’s newly unveiled logo which is much more ‘plain’ than how we used to know it.
Now in a word, it’s boring. Much more boring than how it used to be. Let’s all agree how Yahoo!’s former logo was more iconic. We’ve known it since the 90’s when we started learning about the internet and Google was still an unknown entity in the world wide web.
From a personal, visual, and graphic perspective, the logo change is unideal. Having worked on logos for quite a while, these visual elements are about identity and recognition and frankly, this is just another Y among the sea of sans-serif letters we always see. The original logo was more iconic. The playful “Y” was more friendly in every aspect. But the question comes to mind, must it be playful in the first place? What’s the core brand message it conveys anyway? Continue reading