It’s been about 2 years since this concept was born – Wander Manila
Alongside good friend Ricky Baizas and other people from Drinking Digital, the concept was born and I actually already had a logo done back then. But as things got complicated and everybody else got busy, this project was set aside and left to be forgotten. Continue reading →
Coming up with a dance/choreography logo is a tough task mainly because of the limitation of signifiers you could use to denote the field of work, which is dance. In some cases, choreographers then resort to their faces, initials, or bank on icons, symbolisms, and things they favor for a more unique and personal touch.
Having a chance to build a mark for their duo – PusWood, a combination of their names – I had to get something they both would like to carry and represent.
The initial idea I had was a monogram of PW. But coming up with a proper integration to make it pleasing is a challenge.
But I didn’t want to make it seem one letter was superior to the other, which is why I opted for maximum symmetry as much as possible and ended up going with the 3rd option from the photo above.
Their inclination towards the series “Sons of Anarchy” was introduced later on, which was a good and unique application for the design. This carried onto the shirt design I was making for their first official PusWood apparel under Love Army.
As for the font used for “PusWood,” it’s not a font at all. If you played with those Stabillo markers back in grade school you’ll get the concept ;)
In the end, the PW monogram was finalized to look fierce and friendly. Knowing the market and dance scene, it’s always good to look bad-ass yet cute at the same time!
Finally, applying the same theme onto the shirt design, the Love Army Puswood Shirts were born. As seen below, the logo/PW Monogram can stand alone as rendered onto Brian.
The Puswood shirts will be available at limited stocks when you attend the sessions to be held by PusWood themselves when they come over to Manila this March 22,23, and 24 at the Big Shift Studios, in partnership with Rocketeer Inc. Kindly check their pages, as linked, for more info.
“If it ain’t broke, don’t fix it” – something a lot of students and alumni of APC are now exclaiming as the school’s Twitter account manages to post the new APC logo.
First off, let’s look at how Asia Pacific College’s logo was when we left it via TMS
Now let’s look at how it is, or at least how people are proposing it to become.
I don’t get it. Mainly going with a redesign but they opt to simply cope with the old logo’s sans serif font, highlight the letter “P” for some reason, still use a breaker like the old logo which creates a bad negative space due to the P’s tail, then fill the information gap, by putting the meaning APC under the breaker, in the serif typeface used in the school’s crest.
As of time of posting, all the twitter comments above were deleted. Not a single positive one within hours of post. And from there I thought they took a great hint. But I guess it’s tough cracking their shell to get the message through. Couple of hours later they tweeted (probably based on reactions and comments)
… I guess people back there are confused and clearly undecisive of the direction they want towards this redesign. Somehow, for a school that’s building itself as THE School of Multimedia Arts (SoMA), they probably are under utilizing the designers at home base.
Even former AB Multimedia Arts Director, Gerard Cadlum, can’t help but feel ‘sad’ about this attempt for a redesign – Post1, Post2 (FB posts)
With all due respect, there are a sh*tload of great designers and artists this school can boast about. But really, going in this kind of direction and producing mediocre output is rather sad.
One suspicion most of us are having is that it’s probably because it’s under SM. Like BDO and NU, Henry Sy, or whoever is in charge of this, probably wants APC to have the same color treatment or feel. That’s fine – it’s their business. But at least find designers, they don’t even have to be from the school, who actually specialize on this.
Still, it boils down to the purpose of the mark redesign. Does it actually serve the brand’s purpose or what? Until we actually know if this is actually functioning well for APC, it’s simply just plain old bad design aesthetically. It feels rushed and forced.
If you’re from this school. There’s a great deal why you should care and complain. Plain and simple – the school can reflect you. Bad design = bad designer.
Now what can we do? At least let them know how we all generally feel. Tweet them. Or use one I prepared so you won’t have to type:
Dear @apcrams. New logo proposals are fugly. We love change/improvement but that won’t do. Design and Decide Better. via @iKenDesign [Tweet]
Once in a while, you’re bound to hit that creativity block – that brick wall which hinders you from doing anything else productive in this line of work.
Take a break.
I took mine just a couple weeks ago in the world-renowned shores of Boracay.
One of the perks of being a graphic designer is being able to work anywhere as long as you’re with a capable device and a decent internet connection.
Lucky for me, my accommodation was more than at par – thanks, Shore Time Hotel! I totally recommend those guys. Location, service, rates, comfort, connectivity, and their lovely orthopedic beds. Visit and book with them!
Now while it may seem irresistible to go online and do some work, take the time off. Do things you can’t possibly experience simply by staring at your beloved screens at home or in the office. Believe me, you just need some recharging.
As for Boracay, here are a couple things you can do:
Sometimes, you just have to go out there and see more to be inspired and come up with the proper ideas and fitting concepts.
And hey, if you’ve been itching to try some photography or video making, maybe this might be a good chance!
I’ve been asked to make poster for the upcoming TEDxDiliman conference which talks about the future and how it’s here for everybody to grab and mold. This year’s TED event goes: The Future. Here. Now. Seize It.
If you’re not aware what a TED event is, you’re missing out on a humongous source of ideas and inspiration. You can go to TED.com and find a topic that interests you and learn from the seasoned players in the field and what they aspire for the betterment of society.
The concept for the poster was simple – Be a USB Flash Drive. Be a flash drive that contains what may affect the world-to-be.
Let’s all be USB Flash Drives. What we contain varies from each and every individual. Some contain a means of law and order, some are made to design, some to establish our sense of communication, some simply a virus of some sort to destroy, and so on. The future of this planet relies heavily on each USB that resides in it. Every bit of the Tetris puzzle body is every bit of you and what you know. It’s totally up to you which ones you’re gonna upload onto the motherboard… or in this case, Mother Earth and its inhabitants.
This year’s TEDxDiliman will still be held at the Malcolm Theater in the University of the Philippines at September 15, 2012. For more info you can visit their Facebook Page
This year, it was once again time to listen to creatives making heads turn as I find myself back in SMX to listen to GM 2012.
Hydro74’s worth mentioning with Joshua Smith on board. Them hands are just monsters as timelapse videos are showcased on how he sketches.
JP Cuison is also a great mind to behold. Really cool guy who seemed really down to earth of what he did. Personally liked his style, which was very distinct from most I’ve seen.
The talk also included Create PH, Psyop, Droga5, and Gmunk. Of all the speakers though, I totally admired and faved Jerome Austria. Really fun dude to listen to. It’s funny because his intro kind of made him comparable to Mike Friolo, who was my fave a year back. Both of them made awesome names internationally, and both of Filipino descent.
A couple of minutes into his talk, he mentioned something he was well-credit for – “The Bark Side” – a Superbowl TVC which brought in millions of views. From there I’m like “I fucking know what that is!”
You have to chase the projects that make you scared, that make you wonder if it will get you fired – Jerome Austria, Graphika Manila 2012 (tweet this)
Confirming it by asking him myself after the conference, it was indeed him. Awesome. I made sure to shake his hands hard enough to rub off that creativity on him and onto me. And just to add up to this awesomeness, he was also included in Business Insider’s latest article – These Are The 50 Sexiest Advertising Executives Alive
As always, Graphika Manila inspires a lot of designers and their ambitions to flourish and follow or maybe even surass these guys. So be sure to watch out for it next year!
Bonus: My Bacolod Illustration was featured in the Graphika Manila 2012 Book
Finally! A great design-centered show for all of us creative nerds.
The Design Para sa Lahat movement has moved on and progressed into an informative show to fill us up with a lot of designer ingenuity throughout the country.
The show will be hosted by a good friend, and known designer, Brian Tenorio (@briantenorio), which will be kicking off the Philippine Design Week this 2012 – October 13 on national television! It’ll premiere on GMA News TV at 11:00am, with a primetime slot every Sunday nights for GMA Pinoy TV Intl
“Learn how to launch your own shoe collection, your own designer bag line, fashion accessories, coffee concoctions, even parols for Christmas, all while Tenorio shows us designer techniques as he tours us through his designer blackbook of manufacturers, suppliers, and creatives!” – Go Negosyo Facebook
My friend, Justine, is studying at the Lyceum of the Philippines, taking up Legal Studies, which apparently holds an organization under the same name. While it already has an existing logo, he’s pushing for an improved logo which can attract more interest, and still retain the values.
And upon further contact, what they wanted was a logo which can ideally hold the following elements:
– the iconic Lyceum Tower
– an opened Law Book
– Lady Justice & the Scale
– “Vox Populi Vox Dei”
Now tough as it may seem, as a designer, my objective was put in all their thoughts and wants without sacrificing aesthetics. One would think a poster is an outcome of this kind of demand. Nevertheless, a logo as such is what I came up with.
Explanation is as such:
A. Tower of Lyceum B. The center fold of the law book C. Bayleaf D. A negative scale E. Pages and a sign of heirarchy F. 1952 / MCMLII – Lyceum’s origin G. Bold and Strong Name H. Vox Populi Vox Dei I. Pointed tip of the sword (the scale’s base being the handle) J. Bayleaf base
So yeah, I managed to put 10 elements in it without looking too over-complicated and cluttered. While I did not include Lady Justice herself, I included her scale and sword in it. I found it a bit better without her in it.
Overall, the logo appears pretty solid. It carries a serious feel, it being a Legal Studies Organization, and at the same time, looks pretty cool and inviting.
Anyway, here’s a colored rendering of it, as suggested.
Hope that inspires you guys!
Hello! My name is Kenneth Tan aka "Ken Osh"
KEN.ph serves as my online portfolio containing some of the visual and graphic work I've done.
I am a designer with a degree in Multimedia Arts, with specialization on Identity Design and Illustrations.
Check my work, and drop me an email for inquiries and collaborations.