As the pioneer podcast of the Philippines turns a decade old, the brand needed a revamp of the dated logo.
The approach for the redesign sticks with the initials embedded into its identity mark, which has always been how it’s known. Moreover, it’s by tweaking its imagery, making the overall visual more modern, cleaner, and cohesive in terms of weight, with all elements pointing to the nature of the business.
The icon can stand on its own representing the brand. Alternatively, it can carry the typography name of “GTWM – the podcast” or “Good Times with Mo – the podcast”.