Worked with Hilton and on its newest brand under its umbrella – Motto by Hilton. The objective was to come up with a creative concept and direction for social media assets for the newest property set to launch in New York City Chelsea.

Building on one of its core messages:

“Travel-sized rooms for all sized trips“

this direction makes use of already existing assets and built-in element of the brand – the grid, using motion graphics and animation. This effectively represents the way the brand enables its market to utilize the space efficiently as needed, especially with the way one can link rooms together.

The assets end up hero-ing the way the property has such functionality, and highlights how you can arrange your stay the way you want it.

Watch the asset.
Follow Motto by Hilton NYC Chelsea on Instagram.