There’s always room for improvement in anything and everything. And for some reason, if you’re designing for yourself, it’s 10x harder. It’s like deciding on a name for your character on WOW. It’s hard. Having a lot of designers being gamers in their lives, I’m sure you can relate. But the great thing is, if it’s your logo, you can change it at will. And so I did.
My first logo, exhibited as (A), is actually an idea born of what I was doing then. I was a web developer and designer. Hence, the < concept. Move over a couple of years in, I realized how it looked like it was italicized and I’m not feeling the thinness of the whole look. So I turned it into (B).
A couple of years in, and I’m now going for a more minimal look (C). I’ve enhanced the EN and focused on the K. But I didn’t want it to be a simple <. It’s a pencil to begin with afterall, and so I added the streak – an indication of the start of the process.
Better yet, let’s just remove the EN making the K look more iconic than it ever was. More than just a pencil, associated with the idea of a sketch of an idea, I am sketching things. I am doing things. I’d love to be a starter and an iniator more than just a thinker. I design, and I materialize it.
And by ‘design’ I don’t just mean graphically.