Philippine Nikkei-jin PNLSC Identity Rebrand

NIKKEI-JIN is a term for people of Japanese ancestry, a term for Japanese emigrants and their descendants who have established families and communities in recipient countries.

The Philippine Nikkei-jin Legal Support Center is a non-stock non-profit organization, under the Ministry of Foreign Affairs of Japan, which aims to help Filipinos of Japanese descent claim back their Japanese citizenship, brought upon by the hardships and turmoil of WWII.

This identity redesign is primarily for the local Philippine arm of the main office, which has been in operation since 2003, and carries the following elements:

  • SUNS – a common element on both flags, we instill the PH born from the JP lineage, by putting the PH sun wtihin the JP sun in the negative setting.
  • NIKKEI-JIN – written in vertical Kanji
  • SAKURA – paying homage to the three (3) stars of the Philippine flag, we represent it with a Japanese element – the sakura / cherry blossom petals. A symbol of beauty, and of fleeting time, which is the nature of this movement.

Stateless Filipino Nikkei-jin are classified as refugees under the United Nations High Commissioner for Refugees (UNHCR). With various resources, and the main PNLSC website primarily in Japanese, and this rebrand is to help solidify the identity of this movement, and possibly unify its efforts, thereby creating better awareness, promote better educational and informative resource towards Filipinos, and share its stories online.

Know more about Philippine Nikkei-jin.
Visit PNLSC.com | Visit PNLSC.org

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